The Aspirant’s Complaint: I Could NEVER Write A Book

Source by Bryan Heathman

Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book.

This Is My Story

Years ago, I was one of these people who wanted to write a book but didn’t know how to get started. Now having done written a book (on top of a busy schedule), I share the process of writing with aspiring authors all over the planet.

My advice for aspiring published authors is simple… all it takes is the right kind of preparation. In other words, you have to prepare to succeed.

But many people in my sphere of influence don’t just want to write a book – they want to write a best selling book. In fact, they come to me on their quest to get famous as a result of writing a book.

So the question remains, even though the marketplace is swamped with books, can you become a best selling author?

The answer is “of course!” But why am I so sure? Because the best seller lists are populated by authors – and somebody’s got to be on those lists. Why couldn’t it be you? The right kind of preparation and the knowledge of where to apply some extra effort can make all the difference between just another book release and a runaway hit – with you holding the reins.

As a publisher, I’ve worked with some of the best-selling authors in the world. Some of them truly are great writers. Ironically, others are merely great marketers. To me, it takes a winning combination of both in order to be truly successful as an author, to have staying power and to reach the top. Like any goal, you need to begin with the end in mind.

If You Fail to Plan, You Plan to Fail

In high school, my wrestling coach had this quote on the wall of our gymnasium: “If You Fail to Plan, You Plan to Fail.” Every day our team would reflect on this philosophy, and we were encouraged to develop a plan to overcome our weaknesses and leverage our strengths. Now many years later, this philosophy has proven to hold true in many pursuits… including building best-selling books.

Writing a book that becomes a best seller is feasible if you start your book project with the proper planning. Following the same niche-vetting process is required for every book, fact or fiction, no matter what your reasons may be for writing your manuscript. Once you determine what to write, preparing the book for your selected niche market becomes part of the writing process.

The first decision to make about your book is the decision to approach it with a sense of professionalism. Decide what your book is about and who it’s for. Understand who your competition is. Decide that you will complete your book and that you will publish it. Give yourself a deadline, and work steadily to meet it. Commit fully. This is the one distinguishing factor that all successful authors have in common – professionalism.

To get started with the proper planning and preparation you’ll need to create a book proposal, no matter which publishing model you choose. Whether you’re going to shop your manuscript to legacy publishers, self-publish it or choose something in between, proper planning is one of the biggest steps you can take on the road to best seller success.

The reason is that your book proposal will help you focus your writing ideas and help you treat your book as a business. The proposal includes a synopsis of your book, an analysis of your market, a comparison of competing books that are already in stores, and your plan for marketing your book.

In my travels with breakaway best-selling authors I often ask about their success stories, then look for common denominators of success. Here are a few of my discoveries – each best-selling author has at least one strength which include elements like:

  • Writing a syndicated newspaper column
  • Regular writer in an industry-specific magazine
  • Being a charismatic salesperson
  • Writing a high traffic blog
  • Large email database (or access to several)
  • Media savvy in radio or TV
  • Speaking within industry associations
  • Having a large social media following, typically on one social media platform (oddly, rarely on multiple social media platforms)

If you are already in the business of writing or speaking, take a look at the sales figures from your previous works and include these numbers in your proposal. Also include the number of speaking engagements you can line-up during the next twelve months, along with any book tours, media appearances, press releases, blog posts, and social media figures and projections. When your details start to take shape, so does the outline of your book.

Crystallizing Your Vision

As part of your preparation, ask yourself the following questions. Include your answers in the pages of your proposal.

Why do I want to write about this particular topic? Find your topic and angle. Do you have any story ideas or other compelling points to make? Start with a seed idea then build on it. Even the great works of the ages began with a simple seed that blossomed into rich maturity. Using stories is a great way to create a gripping, readable, authoritative book.

What do I want my book to do for me and for others? Determine whether your book will support another part of your business. Decide how you want your book to affect others and what you want them to take away from the experience of reading it.

Which specific audience do I want my book to attract? Are you writing fiction for stay-at-home moms looking to spice-up their daily routine? Are you writing Leadership materials for up-and-coming executives under 35 who are striving to build their career success? Know your target audience and get inside their heads.

Who else is writing successfully on this topic? What kinds of tactics are they using to gain exposure for their book? Success leaves tracks, so follow in the footprints of other best sellers.

Which format is best suited for my book? Should I publish in print, digital eBooks or both? Amazon sells more digital eBooks than print books. Surprisingly however, most authors make more income from their physical books. Having a well-designed physical book will boost your credibility.

Who would most likely be a good evangelist for my book? Take a look at the people in your inner circle and your social networks. See who is the most likely to serve as a center of influence for promoting your book, then figure out an incentive for them to talk-up your book.

It’s well within your reach to become a best-selling author. In fact, in some cases you can be a #1 Amazon Bestseller with a minimal marketing effort, given the right niche. When you break it down and take the right steps to reach your publishing goals, what sounds unwieldy today becomes matter of fact tomorrow.

The important thing is to get started. You’ll miss 100% of the shots you don’t take – so take a shot. Why not get started sharing your legacy with the world today.

How To Make Your Amazon Book Rank Soar With Free Book Hashtags and Kindle Select

Source by Douglas Glenn Clark

Many readers and authors would laugh if I announced, “My book has broken into the Top 80,000 best-selling books at Amazon.com.” Yet that’s what I did. I also updated that announcement three weeks later when my book fell to 278,000 and then broke into the Top 10,000. You see, my ranking began at 950,000 – and I like progress.

Read on if you care to learn why these rankings matter for indie fiction and non-fiction authors, as well as business people who know they have a book (or article) in them but are too busy to take the leap.

The Amazon Kindle Select program fueled my rise (and fall and then rise). As a member I am allowed five giveaway days every three months. This promotion tool allows an author of articles and books to get some much-needed attention – if the author does some simple promotion.

You may wonder, why give away a book for free? Free is the new windfall. By sharing your article or book for free, you have the potential to achieve significant downloads. If you do this well, the Amazon system will be very pleased and begin improving your book ranking – even though no actual sales have occurred. Yet sales eventually will occur. More on that later.

In June of 2012, my first free day netted 209 downloads. I was thrilled because a writing colleague had told me that even 100 downloads can be significant.

In July of 2012 my second free day netted 5,376 downloads. I was stunned. My ranking soared from about 275,000 to as low as 9,950. How did it happen? I’ll tell you. But first…

Think about it. You are a new author, or you have a new business or acting or singing career and you need a boost. You create a Kindle Select article – a fairly short piece – or short book. It must be…

  • fun to read
  • informative
  • biographical and/or insightful.

But it can also include contact info and promotions for your product, service or expertise. How do 5,376 new fans sound?

HOW TO MANAGE A FREE DAY W/ KINDLE SELECT

As of July 3, 2012 my Amazon ranking for my new title is about 17,000. I guarantee my rank will continue to drop, until I can generate more sales and promote another free day. And yet for a couple days I was ranked in the Top 100 in three categories.

If you can get Amazon to pay attention – “Attention must be paid,” said the wife of Willy Loman in Arthur Miller’s classic play “Death of a Salesman” – you will be rewarded.

When I planned my second free day, I knew I would need help. This is how I got it.

First, I found a list of blogs that announce free Kindle books. Some are free, others charge a small fee.

My Twitter following was only about 500, so I hired Book Tweeting Service. For a modest fee, three days before my free Kindle Select day they began to Tweet promos that I wrote – with their help – that included links to Amazon, of course, and hashtags, such as #FREE #BOOK and #Kindle, etc.

I also purchased a “free alert” from Orangeberry Virtual Book Tours. They Tweeted my message all day long. Dedication is worth paying for.

I re-tweeted (RT) all the above Tweets as I saw them, and added replies and thank yous with my link.

I remained engaged online from 7 AM to 10 PM on the free day, with breaks, of course, and created new tweets as needed, which BTS and Orangeberry kindly RT’d.

Also, since I could tell I was doing fairly well in the United Kingdom, as their 24-hour free day was coming to a close, I featured tweets that reminded those readers to “get it quick.” Afterwards, I concentrated only on the United States.

How much did all the help cost? $180.98. In the hours following the free day, a trickle of sales — readers who missed the free day? — quickly returned $54. More sales will follow, so the outlay is a no-brainer.

MORE TIPS FOR KINDLE EBOOK RANK

Since I created the short links for my Tweets at bit.ly, that site’s statistics told me which link was most popular. Naturally, I kept pushing that link.

Also, the music theme of my book provided an obvious audience. So before the free Kindle Select day, I grew my Twitter account by engaging that niche and a couple others. In short, authors must define their audience – and then engage them.

By the way, throughout the day I met some wonderful people who showed an interest in my project, so I was more than happy to RT their announcements and ideas. A sense of community and sharing developed, and it was very nice. I don’t care to compete with other writers. It is better to encourage them.

Another thing to keep in mind is that you need to inform book lovers of their options. For example, I wrote blog posts that revealed a Kindle device is not needed to get a free copy of a Kindle ebook: Just download free Kindle software. In the posts, I advised readers to Google “Free Kindle” for apps and other information. And I provided links for PC and Mac users. Make it easy.

But what about sales? Some authors merely post their book and it takes off. Why? I don’t know. Karma? Or maybe their book falls into a very clear genre. Millions of others get nowhere, and this is particularly true of non-genre fiction. Suffice it to say, if you want your beautiful book or article to get some attention, you must get in front of it and promote! Don’t be shy.

Kindle Select free days – if well managed – can get you some attention. As you improve your rank, Amazon begins including your title in simple promotions with other titles. This adds fuel to the fire. But…

As I said before, my rank will drop until I find new ways of engaging my readers and audience. The ups and downs are like an ocean tide: forward movement, retreat; forward movement… and so on. In other words, marketing never stops.

But that’s okay, because wishing and hoping rarely works. And it is exciting to your book rise and shine.

How to Find an Endless Supply of Best-Selling Ideas for Your Nonfiction Book Title

Source by Marcia Yudkin

Feel stumped when it's time to create your book title? There's no need to stare helplessly at a blank page or blank screen. Instead, jump-start your creation of a title by looking at successful books on today's best-seller lists and using the patterns you can identify in those titles to spark your own ideas, tailor for your own book's content and focus.

For example, you might look at the book title "Kisses from Katie: A Story of Relentless Love and Redemption," and analyze it as three emotional words using alliteration, then "A Story of …" two qualities, one of them modified in a curiosity-provoking way.

Likewise, you could look at "Is That a Fish in Your Ear ?: Translation and the Meaning of Everything" and analyze it as a weird, provocative question, followed by a simple one-word summary of the topic and a grand philosophical phrase.

Among business books, you may find yourself lingering at "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich" by Tim Ferris and break it down as four promises, the first one as a way-out -of-reach dream and three more compelling promises starting with a verb.

As in example, you'll also see many numbers, particularly in well selling business books and self-help titles, such as "The 48 Laws of Power" by Robert Greene or "Goal Setting: 13 Secrets of World Class Achievers" by Vic Johnson.

Another attention-getting pattern is a reversal of expectations. For example, "The Gift of Fear" by Gavin de Becker makes us curious because we typically consider fear a curse rather than a gift.

Among cookbooks, you'll find grandiosity, as with "How to Cook Everything" by Mark Bittman. (Surely that's a huge exaggeration!)

In the science section, where many of us would expect dry, academic titles, you might smile at "Knocking on Heaven's Door: How Physics and Scientific Thinking Illuminate the Universe and the Modern World" by Lisa Randall. The pattern there consist of an opening phrase that quotes a popular song with a double meaning and a subtitle that defines the topic literally, completely ignoring the song reference.

Something you'll notice in many titles is alliteration – repeated initial sounds. For instance, as I write this, the nonfiction best seller list includes "Suicide of a Superpower" by Patrick Buchanan and "Living Large in Lean Times" by Clark Howard – where the repeated s's or l's make the title phrase much more memorable.

You'll also see titles that bring together opposites or contrasts to create tension in a phrase, as with "The Big Short" by Michael Lewis or "Forks over Knives," a book version of a documentary film on plant-based eating.

Undoubtedly you'll spot examples of one of the most popular title patterns today, a one-word main title followed by a much longer, clarifying subtitle, such as "Maphead: Charting the Wide, Weird World of Geography Wonks" by Ken Jennings or "Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil" by Ben Mezrich.

Remember to use the patterns you see in your research for inspiration. Do not copy them. When you've done it right, you'll have a resonance of success that people feel without knowing why that makes them want to explore your book and buy it.

eBook Business – New York Times Bestseller List Evens the Field

Source by Katherine Mariaca-Sullivan

The New York Times will be including non-fiction and fiction electronic books, or eBooks, in their lists. Why has the most famous of lists taken the electronic plunge? According to Janet Elder, who is the editor of News Surveys for the NY Times, “It was clear that eBooks were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

For those who don’t know, the bestseller list is put together by the editors of the “News Surveys” department, and not by the NYT Book Review department. The list is compiled from weekly sales reports from a number of independent and chain bookstores, as well as from certain book wholesalers across the United States.

Including eBooks in the NYT bestseller list is fundamentally important for two reasons:

1- It recognizes the seismic shift the publishing world is currently undergoing from print to digital. Again, according to Ms. Elder, “We’ve had our eye on e-book sales since e-books began,” Ms. Elder said. “It was clear that e-books were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

As sales of ereaders skyrocket, not including electronic books on the NYT list offered skewed information about a book’s popularity. According to the Association of American Publishers, eBook sales in the first three-quarters of 2001 shot up $199 million from the same time frame the year before, from $105.6 million to $304.6 million. eBook sales are expected to rise even more in 2011, with predictions of sales in excess of $1 billion.

Richard Tanenhaus, editor of the Book review, said, that the choice was made to include eBooks on the New York Times Bestseller List, “To give the fullest and most accurate possible snapshot of what books are being read at a given moment you have to include as many different formats as possible, and e-books have really grown, there’s no question about it.” The new listings will give readers “the fullest picture we can give them about how a book is doing week to week,” he added.

Amazon, the world’s largest book seller, reported that sales of eBooks more than doubled sales of printed books.

2- Inclusion of eBooks in the New York Times Bestseller List evens the playing field between traditionally published authors and self-published digital authors. While the Times did not make it clear if they will be including self-published eBooks at this time, it is certain that they will have to as soon as a couple of self-published digital books go viral.

Self-published books, either the old “vanity pressed” books of a decade ago, the more recent print-on-demand books, or self-published eBooks used to receive bad press. Their authors were considered inferior than those who managed to land a traditional publisher, mostly because all it took for someone to self publish was the ability to afford the printing costs (rather than quality).

Just as numerous singing careers have been launched by self-promoted musicians on YouTube, there are bound to be writing careers launched by eBooks gone viral. With the chance to be included in the NYT Bestseller List, it is now even more important for eBook authors to learn the ins-and-outs of self-publishing, promotion and marketing.

How to Announce Your Book With E-Mail

Source by Sandra Beckwith

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately, including some that were trying to achieve “Amazon best-seller” status. Sadly, most of the messages were not very compelling. More often than not, they were self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon at 11 a.m. tomorrow morning, my book might become a best-seller!”). Some were brief: “My new book is out. Here’s a link where you can buy it.” Others were rambling. None of them told me why I’d want to buy the book – what was in it for me, the reader.

I don’t want you to repeat the mistakes I keep seeing in my inbox, so I’m sharing seven tips that will help authors with any level of marketing experience write a book announcement e-mail message that isn’t obnoxious, annoying, offensive, or downright sad:

  1. Start with the text from your back book cover. It should tell us why we will want to buy your book, right? You might need to massage it to make it more personal, since e-mail is such an informal means of communicating.
  2. It’s not about you. It’s about the person you’re writing to. Tell me what your book will do for me. Will it educate, inform, entertain, enlighten? What’s in it for me? How will your book improve my world, help me improve someone else’s world, or help me forget about my world?
  3. Include a link where we can purchase the book. Seriously – you’d be surprised at how many messages omit this.
  4. Forget the “help me make my book an Amazon best-seller” plea. Unless you are my total BFF, I don’t care if your book is a best-seller. All I want to know is whether I’ll like or need your book or whether I know someone else who would like it. If you feel compelled to be focused on that best-seller-for-five-minutes-on-Amazon plan, at least share information about your book, too.
  5. Don’t come on too strong. You might suggest that it makes a nice gift, but don’t tell me that I “should” buy it for everybody on my holiday gift list.
  6. Ask me to share your news with my networks. If I know people who will want to know about your book, I’ll help spread the word. But sometimes I need to be reminded.
  7. Remember that the quality of your announcement reflects the quality of your book, so make it as high-quality as you can. I received one this week that looked like a ransom note, with multiple fonts and sizes. And I know this wasn’t what the author intended. You don’t need to have a professionally designed, all-HTML’d-up message, but you do want something that reflects the quality of your book.

Send your announcement to as large a list as you can assemble, remembering that some people will be more interested in this news than others. And some are just naturally better at sharing and forwarding. And whatever you do, make this just the starting point for your book launch. There’s lots more you could – and “should” – be doing.

Ambitious Bestseller by Anthony Doerr

Source by Dmitriy T

He shows that the terror can be only a background for a whole another story written in short chapters and depicting human nature and its power to see the light in places where it looks to disappear.

The story is set some years before and then during the World War II in two locations: occupied France and Hitler's Germany. There's an orphan boy in Germany and one blind girl living in the heart of Paris. Marie-Laure LeBlanc is the only precious daughter of her father – a master locksmith working at the museum. She lost her sight at the age of six, yet her widower father never hints on her condition to be a defect. By creating wooden models of their street, taking her with to work, going with her to different locations and supervising to develop the sense of touch, he teaches her how to pull through in a whole new world without images. The man goes far than that: he buys expensive books in Braille to enhance Marie's perception of a fantastic world explored by Jules Verne. And through the entire story, we never notice a hint of girl's complaints. Things and objects, people and nature she can not see for obvious reasons, Marie imagines and knows by sounds and smells.

At the same time, the neighboring country is getting ready for war. An eight-year-old Werner Pfennig lives in the Children's Home in Zollverein together with his sister and a few other children without parents or bright future. Unlike other dwellers, he and his sister Jutta do not care for Nazism. What they are really engaged in is listening to the radio and learning incredible things from programs broadcast by an unknown Frenchman with a low and tender voice.

Their lives change when the Nazis come to France in 1940. Marie and her father leave their home place and a comfortable apartment to reach the land of Marie's uncle Etienne, who after a while becomes girl's best friend and supporter when her father disappears. There's something he left in one of Marie's models. There's something precious she has owned all the time, and what a Nazi gemologist von Rumpel will come for.

A talented German boy joins other extraordinary white-haired and blue-eyed teens at a nightmarish school for the military people of the country. It seems as though he gets what he wanted: the talent is noticed and even though he has no money, he is accepted, trained, and respected. But not by Jutta … She seemed to have more light and hers is bright enough to see how fast her beloved brother has become one of those, who made their father and thousands of other orphans' dads work for living coal-mining.

As years go by, Marie-Laure lives her own life with her extraordinary uncle, finds out about his secret hidden in the attic and joins the group of French guerrillas that works for the benefit of France. While the girl keeps growing the light she has inside, Werner loses more of his day after day. Deep inside, there's the voice that tells him things are not what they should be: prisoners should not be humiliated and left in the cold to die, classmates should not be hunted and beaten to death, killing others should not what their nation should do to prove its superiority. But the voice keeps down for years. Werner is sent to war and he does his job not only repairing radios around the occupied lands. He watches as others are killed and does nothing to save them. Deep inside him, there's still the light he can not see. And every reader knows one day Werner will make it get brighter.

While looking for guerrillas, he comes across the same voice he listened to in the Children's Home in Zollverein. Werner goes against his comrades and never reveals the secret until he hears the voice of a girl asking for help …

Although one can find dozens of books about World War II written by modern authors, there's hardly a novel like this. There are several setting and an extra writing writing manner: chapters are short and the action takes place both in the past and present. A reader starts with the final scenes and then goes back to the very beginning to know how it happened and what leads led to this outlet. Anthony Doerr uses gorgeous metaphors and has a great sense of physical details which help him to show passionate readers from all world corners that even in terrible settings and moments, there are still people, who keep the light inside brighter and try to be good to one another even if they are in different camps.

How to Write a Best Selling EBook

Source by Glen Ford

Writing a book is a difficult task. But the motivation for many of us is the dream of having a best seller. But how do you write a best selling eBook?

There are two sides to writing a best selling eBook. The first is to write a quality eBook. The second is how you market it to be a best seller.

In this article I’m going to concentrate on writing the best selling eBook.

But I can’t honestly write this article without acknowledging that writing a best seller is easy. Selling a book into best seller is much harder. You need to be a master marketer in order to produce a best seller.

Writing a best selling eBook requires several things. The first is that you absolutely must have a system for writing. Otherwise it will be almost impossible to write the quality of eBook that justifies the title — best seller.

What is quality in an eBook? Quality is found in three dimensions. The first is content, the second is organization and the third is delivery.

Content is a difficult issue for your reader to measure. After all they are reading your eBook precisely because they don’t have an answer to their problem. They simply don’t know your content as well as you do — so how are they to judge it? The answer is that they judge it by it’s applicability to themselves. If it solves their problems, helps avoid one of their pain points or helps achieve one of their pleasure points, then the eBook must have great content.

Ultimately, this is how you write a best selling eBook. Identify your reader before you begin to design your book. The technique is called targeting and it results in you knowing everything possible about your targeted reader. Their name. Their age. Their marital status. But most of all, you’ll know what motivates them. What are their problems? What causes them pain? What gives them pleasure?

By focusing your book on solving your target reader’s problems or helping them to avoid a pain point or even by helping them achieve an important pleasure, you’ll have aced the content portion of quality. And that is the most important characteristic for quality.

The second dimension is organization. To solve the reader’s problems you’ll need to convince them that you have a solution and that it’s worth doing. How you organize your argument. How you present your solution. How focused you are and how often you go skittering off topic all affect the quality. By focusing on the issues and avoiding extra information you convince the reader of your knowledge and your ability to organize that knowledge.

The third dimension for quality is delivery. Frankly there’s no excuse for poor spelling or poor grammar. At least with poor grammar most of your readership won’t know the difference. And if you write like you speak, your own voice will help to cover weaknesses in grammar. But every word processing program comes with a spell checker. Poor spelling comes because you either didn’t bother checking your spelling or you didn’t bother to hire an editor. Both of which implies you didn’t think enough of your product to check it. So how can it be high quality?

Create Your Best-Selling Plot in Just Hours

Source by Steve Manning

Get ready for a whirlwind of information for writing a novel. With the strategies in this single article, you could have a unique, best-selling plot in your hands in the next 72 hours. It’s one of the most painless ways of creating a surefire winning plot and this single strategy makes writing your book a complete pleasure.

Ready? Here’s what you should do first. Realize that creating a plot, any plot, is very difficult. Creating a plot that an agent or a publisher or the public will want is darn near impossible. Creating a best-selling plot? It’s really, really difficult. Just ask any author who tries it.

Think of the numbers. Millions of plot ideas are produced, but they’re not good enough to result in full-fledged novels. Tens of thousands of novels written, but only a handful will be accepted. And a still smaller percentage of novels that go on to become best sellers We’re talking odds of many millions to one, against.

But there is a much better way. I’ll give you the step by step procedure in just a few seconds, but I want to remind you that all this and so much more of the book-writing bonanza can be found in my writing system.

Unabashed self-promotion over. Let’s get back to the strategy.

Get hold of a novel that is between five and 10 years old. On the front cover, it must say it’s a national best seller. I don’t want it to be written by a best selling author, that’s not its claim to fame. I want the book itself to be a best seller. Now I know that the plot of this book is a best-selling plot. No questions asked.

You can find any number of these books in a relatively small building near you. It’s called a ‘library.’ Let’s say it together, L-I-B-R-A-R-Y.

Read the book as quickly as possible, but at a pleasurable speed. Remember, normal speed, but try to read it in a day. Next day, do the same thing. Read the book, for the second time.

Third day, go through the book and for every page, write down one or two sentences (no more than two sentences) of what is happening in the story on that page.

This is your primary plot. It’s the plot you’re going to use. No, for the millionth time you’re not infringing on copyright. Copyright deals with the expression of an idea, not the idea itself. Plots are worth even less than a dime a dozen. In fact, they’re free. It’s the actual specific sequence of words that is copyrighted.

From this point, you can go in two different directions, but I’ll give you the easiest one.

Return the book to the library and never look at it again. If you bought the book from a used book store, throw it out. It has served its purpose. It has given you a best-selling plot and you don’t need it anymore.

Got your plot outline with a sentence or two telling you what’s on every page? Great. Now re-write the book. I’m serious. Do it as quickly as you can. You don’t have to worry about what’s coming next in your story. You already know that. Writer’s block will never be an issue. Your only challenge will be in getting the words down fast enough.

Next job? Once you have your manuscript written, change every variable you can possible change. Start with the genders of the characters. That’s easy. Now change their names. Anything that applies to gender, like clothing or grooming, will have to be changed as well.

Change the time. If it originally happened in the past, place the new version in the future. If it was in middle America, put it on the coast, or Mars. Put a modern-day thriller into the old west, or in a caveman setting.

Taken to the extreme, every noun in a story can be changed to another noun and the whole story becomes something quite different. Next, change the ‘event’ of the story.

You also noticed, as you were reading the original book, that the protagonist had to overcome several obstacles to achieve the sought-after result. Change each of the obstacles, change how each was overcome, change the result if you can.

Finally, in every novel your protagonist is seeking something. It’s the result of the quest, and the whole novel is the retelling of that very quest. Change that something. It might have started out as money, but turn it into precious stones, or a piece of art, or the release of a prisoner.

I hope you can see that with just a few minor changes, your old best-selling plot can easily be reworked into something very fresh, yet all of the elements that made it desirable to the publishing world.

The Benefits of Becoming an Amazon Bestseller

Source by Nickolove Lovemore

First of all, becoming an Amazon bestseller is not about selling a load of books and getting rich fast.

In fact, running an Amazon bestseller campaign can be quite expensive unless you are personally co-ordinating the campaign yourself and even then it will at least be very time-consuming. It’s how you leverage your bestseller status that will make the difference to your career.

Hence, if you decide to incorporate an Amazon bestseller campaign into your book marketing strategy you need to think strategically and have a long-term vision of what you want to achieve. This will help prepare you for some of the opportunities that can come your way as a result of becoming a best-selling author. You will also be better placed to evaluate the opportunities that may come your way because certainly you may not want to run with all of them.

So 10 potential benefits of running an Amazon bestseller campaign are that you can:

1. Turn an unknown book into an overnight success.

2. Gain massive exposure among your peers, their followers and other individuals. A well-run campaign will potentially expose you to hundreds of thousands, if not millions of individuals.

3. Gain expert status in your chosen and as such be recognised as the ‘go-to’ person in your field.

4. Receive offers of speaking engagements and be able to command higher fees for speaking.

5. Charge more for consulting or coaching services.

6. Fill your live events more easily.

7. Attract foreign publishers interested in publishing your book.

8. Substantially increase your own opt-in list.

9. Create other great joint venture partnerships and or strategic alliances with the people who helped you to co-ordinate the campaign.

10. Drive massive volumes of traffic to your website and or blog where you can sell other products and or services.

This really is the tip of the iceberg as to what you can achieve through a successful Amazon bestseller campaign. However, from this list of benefits I’m sure you can appreciate why so many people go to the trouble of running such a campaign. The work involved is well worth the potential rewards.

Book Review of the Best Seller, A Fighter's Heart

Source by Connor R Sullivan

When one thinks of the background of athletes in the sports of boxing, mixed martial arts, and kickboxing it is very rare that anyone would think of a former Harvard student being an expert in that field. However, that is the case with author Sam Sheridan, who wrote a novel a few years ago called A Fighter's Heart. As previously mentioned, Sheridan is a graduate from Harvard and when he was in school at the Ivy League university he got involved in boxing, which prompted further interest in pugilistic sports. The novel profiles Sheridan and the sports he covers as he traverses the globe to get a feel for why people fight and the mentality of the competitors. One of the drawbacks of combat sports is that often times on the mats that people train on, they can pick up an infection such as toenail fungus since the mats are unclean. This can result in needing to use fungus toenail laser treatment or Long Island fungus toenail treatment. Along the way he also experiences the different sports for himself, completely immersing himself in the culture of whatever sport he is profiling at the moment. A fairly simple read and very intriguing, it is no wonder that A Fighter's Heart was at one time on many different best sellers' lists.

The novel begins with Sheridan briefly explaining his interest in fight sports and his background. After graduating from a prestigious prep school on the east coast he went into the Merchant Marines for a while to participate in the military. After that adventure, he went to Harvard and graduated with a degree in art. Fresh out of Harvard Sheridan went on a boat trip around the world on the yacht of a family friend and wound up in Australia. Australia is the setting for Sheridan's realization that what he really wants to do is explore the culture of fighting. Working out at a gym in Australia in the art of kickboxing, Sheridan is told that training at a gym in Thailand for Muay Thai, a form of kickboxing, for a few months is worth years at any other school in any other country.

Needless to say, Sheridan winds up going to Thailand. Working out at one of the more famous gyms, called the Fairtex gym, Sheridan finds out some incredible facts and gets top notch training. Sheridan learns that Muay Thai is a way out of poverty for many people, much like boxing in the United States, and that fighters typically starting having fights at age six or seven and are considered at their peak at seventeen. After participating in a Muay Thai fight of his own, which he wins, Sheridan moves back to the United States.

The novel continues as Sheridan travels to Oakland to train with and pick the brain of an Olympic medalist in boxing and then moves on to Rio de Janiero and subsequently Japan to work in Brazilian jiu jitsu with famed heavyweight mixed martial artist Antonia Rodrigo Noguiera. The lowlight of the book for many people; is when Sheridan discusses dog fighting and how it is popular in many different countries. Since his attempts to explain it away as a dog showing love for his owner, there is really nothing that can take away from the disgusting brutality and senselessness of dog fighting and it really taints the book that it is even bought up.

Despite the obvious low point, the novel is still an excellent read and very satisfying to those already interested in combat sports and people who may be looking to learn more.